Privacy Policy

Effective date: [29/11/2025]

FlexiFlood is a trading name of EcoShape Ltd, a company registered in the United Kingdom. We are committed to respecting your privacy and protecting your personal information. This Privacy Policy explains how we collect, use and share your personal data when you visit or make a purchase from this website (www.flexiflood.co.uk) or contact us by email or telephone.

By visiting this website and/or contacting us and/or placing an order (online or by phone), you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Policy, please do not use this website.

Contact Details

Data Controller: EcoShape Ltd (trading as FlexiFlood)

Email: info@flexiflood.co.uk

Postal address: EcoShape Ltd, Lower Woodside Farm, Burnley Road, Altham, Accrington, BB5 5UF, United Kingdom

1. Information We Collect

1.1 Device Information

When you visit the Site, we automatically collect certain information about your device, including:

• Information about your web browser
• IP address
• Time zone
• Some of the cookies that are installed on your device

As you browse the Site, we may also collect information about:

• The web pages or products you view
• What websites or search terms referred you to the Site
• How you interact with the Site (for example, clicks, scrolls and navigation paths)

We refer to this automatically collected data as “Device Information”.

1.2 Order Information

When you place an order or attempt to place an order through the Site, we collect certain information from you, including:

• Your name
• Billing address
• Shipping address
• Email address
• Telephone number

We refer to this as “Order Information”. Payment card details are processed securely by our chosen payment service provider and are not stored on this website’s servers.

1.3 Personal Information

In this Privacy Policy, the term “Personal Information” refers to both Device Information and Order Information, and any other information that can identify you directly or indirectly.

2. How We Use Your Information

2.1 Order Information

We use Order Information to:

• Process and fulfil orders placed through the Site (including processing your payment information, arranging delivery and providing invoices and order confirmations)
• Communicate with you regarding your order or enquiries
• Screen orders for potential risk or fraud
• Where consistent with the preferences you have shared with us, send you information or marketing communications relating to our products, services, offers or news

2.2 Device Information

We use Device Information to:

• Help identify and prevent potential risk and fraud (in particular, via your IP address)
• Improve and optimise our Site (for example, by generating analytics about how customers browse and interact with the Site)
• Measure and evaluate the performance of our marketing and advertising campaigns
• Support the delivery of relevant online advertising, where applicable

3. Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us provide our services, as described below:

• Payment service providers – When you place an order, your payment details are handled by our payment service provider (such as Worldpay or any replacement provider we may use in future). They process your payment in accordance with their own privacy policy.
• Delivery and logistics partners – We share relevant contact and delivery information with our shipping and courier partners so that your order can be delivered and you can receive delivery notifications.
• Analytics and advertising partners – We may use services such as Google Analytics and similar tools to understand how customers use the Site and to support our marketing campaigns.
• Email marketing providers – If you subscribe to our newsletter or marketing emails, your email address may be stored and processed by a third-party mailing service provider (for example, Mailchimp or an equivalent service) on our behalf.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for information (such as a subpoena or court order), or to protect our rights, property or safety (or those of others).

We do not sell or rent your Personal Information to third parties.

4. Marketing and Targeted Advertising

We may use your Personal Information to provide you with marketing communications or targeted advertising that we believe may be of interest to you, provided this is in line with your preferences and applicable law.

You can opt out of receiving marketing emails from us at any time by:

• Clicking the “unsubscribe” link in any marketing email we send, or
• Contacting us using the details in the Contact Details section above.

You can also manage your preferences for personalised advertising directly with platforms such as Facebook, Google or other providers, using their own privacy and advertising settings.

5. Cookies

Cookies are small text files that are placed on your computer or device when you browse websites. They are widely used to make websites work, or to work more efficiently, as well as to provide information to website owners.

We use cookies to:

• Remember the contents of your shopping basket
• Help understand how visitors use our Site
• Improve the functionality and performance of the Site
• Support marketing and advertising activities, where applicable

Some cookies are essential for the operation of the Site, whilst others are non-essential and used for analytics or advertising. You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

Further information about the cookies we use and how you can manage your preferences may be provided via our cookie banner or a separate Cookie Policy page on the Site.

6. Data Retention

When you place an order through the Site, we will retain your Order Information for as long as necessary to fulfil your order, meet our legal and accounting obligations and resolve disputes. We may keep certain records for longer where we are legally required to do so.

Device Information and analytics data may be kept for a reasonable period to help us understand trends and improve our services, after which it will be deleted or anonymised wherever possible.

7. Your Rights

Depending on where you are located, you may have the following rights in relation to your Personal Information:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate or incomplete data
• The right to request deletion of your personal data in certain circumstances
• The right to restrict or object to the processing of your data in certain circumstances
• The right to request that we provide your data in a structured, commonly used and machine-readable format (data portability)
• The right to withdraw consent where processing is based on your consent
• The right to lodge a complaint with a supervisory authority if you believe your rights have been infringed

If you wish to exercise any of these rights, please contact us using the details provided in the Contact Details section above. We may need to verify your identity before responding to your request.

8. Security

We take reasonable technical and organisational measures to protect your Personal Information against unauthorised access, loss, misuse, alteration or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal or regulatory requirements, or other operational reasons. Any changes will be posted on this page with an updated “Effective date”.

We encourage you to review this page periodically to stay informed about how we are protecting your information.

10. Contacting Us About Privacy

If you have any questions, comments or concerns about this Privacy Policy or our handling of your Personal Information, please contact us using the details in the Contact Details section. We will do our best to respond promptly and address your concerns.